AIM Colours made the 2023 TOP 100 start-ups at Slush! Check out our interview with co-founder Dr. Alejandra Huerta.
What motivated you to start AIM?
During my PhD in Chemistry, I specialized in color-changing compounds. I wanted to bring this technology to everyday consumers for self-expression, and achieving this through cutting-edge tech reflects how our world is evolving!
Was there a particular event that impacted your growth?
During the 2020 McGill Dobson Cup, my co-founder and I recognized the potential of our idea. The skills developed while building our business model and the mentorship, especially in pitching, were crucial for AIM’s growth.
Who would be your ideal partner to collaborate with?
As we establish our brand and enter the consumer electronics market, our dream is to have our products sold at Apple and be the ultimate self-expression technology.
What are some challenges you are experiencing while scaling your startup?
Scaling our startup has had its share of hurdles, particularly in securing funding for our R&D efforts at our current pre-revenue stage. As a deep-tech company, this aspect is crucial for propelling our growth and driving innovation.
How has the Dobson Centre played a role in AIM Colours as we know it today?
The Dobson Centre has played a transformative role in shaping the path of AIM Colours. Not only were they early champions of our vision, but their crucial support extended to backing us with our initial funding through the Dobson Cup. This pivotal moment kick-started our journey, facilitating our formal incorporation. Moreover, it was through the start-up tour that we had the opportunity to connect with our first angel investor during a pitch event hosted at McGill University.
What are you most excited about attending Tech Day in New York City?
Tech Day in NYC was an eye-opening experience, offering us a platform to connect with fellow founders and potential investors. Having had the privilege to attend in 2022, I can attest to the vibrant atmosphere pulsating through the event. It served as an ideal setting for networking; interacting with the hundreds of attendees provided the opportunity to hone our elevator pitch, and the insights gained were truly invaluable! I eagerly look forward to the opportunity to participate again and share the progress we’ve made since then!
AIM Colours
AIM Colours is revolutionizing self-expression with color-changing accessories.
