McGill Institute of Marketing (MIM) Seminar

Dr. Rajagopal (Raj) Raghunathan

University of Texas at Austin

Product Perfectionism: Defining and Measuring the Consumer Tendency to Seek Perfection and Avoid Imperfection in Possessions and Consumption Experiences

Date: Friday, April 28, 2023
Time: 10:30 am-12:00 pm
Location: Bronfman 310

Please contact darlene.fowler [at] mcgill.ca (subject: McGill%20Institute%20of%20Marketing%20(MIM)%20Seminar) (Darlene Fowler) for details.